Adidas asked our creative team at Iris Worldwide to bring WNBA champ Candace Parker’s 2022 Adidas x Ace shoe collection to life. We were tasked with providing strategy, suggestions on naming, art direction and develop the look and feel for this campaign.
Candace Parker wanted to emphasize important aspects of her life within each of the 3 product drops. For Lailaa, which was inspired and dedicated to her daughter. Elevated Team, was intended to be practical and inspire young athletes to bring their “Ace” game. Royalty embraces her heritage and was inspired by traditional African art and culture.
We had the pleasure to work in collaboration with adidas, Candace Parker and illustrator Carmella Fuji on these illustrative approaches for each drop of the campaign. My role as Senior Designer was to help ideate, develop the look and feel for the campaign, provide art direction and create a graphic toolkit for Adidas’ internal creatives to use and build upon.
