For the 2024 American Express Gold Card Refresh, our team was tasked with creating a marketing asset pack that included a series of animated assets.
The objective was to showcase all Gold Card offerings including the new White Gold available for a limited time. Our team pitched a "liquid gold" concept which was chosen and used on the Amex website, digital marketing assets and Amex social channels.
My role as Senior Motion Designer consited of concepting, art directing, designing and animating the liquid gold effect. All animations were creating by using the flat 2D card art and bringing them into Cinema 4d/Redshift.
Creative Director: Stefani Cottrill
Associate Creative Director: Pablo Perez
Senior Motion Designer: David Villa
Account Management: Amanda Shaw