American Express hosted Play by American Express Platinum, an experiential activation for Miami Artweek 2023. The experience combines art and nostalgia by partnering with top artists to create a limited edition collection of toys, interactive installations and exclusive activities for Platinum Card Members. Some of the artist collaborators included Shantell Martin and Daniel Arsham. We partnered with Playlab and Mattel Creations to create a digital web experiences that helped to inform and create excitement for the IRL event.
My work as Lead Motion Designer was to help create a series of digital experiences for desktop + mobile to run in parallel with the physical event. I concepted, designed and animated several assets to live on the American Express website. I collaborated closely with a team of designers, art directors and developers to bring the digital experience to life.
Link to page: go.amex/playbyamexplatinum
Creative Director: Josh Bean
Art Directors: Mo Starpoli and Charlie Long
Sr Motion Designer: David Villa
Sr Designer: Rachel Levine
Developer: Dae H Seo
