Our team at OnBrand, had the pleasure of contributing to the 2023 NBA Draft. We were tasked with marketing the collaboration between American Express, fashion designer Waraire “Bos” Boswell and NBA Draft prospects Ausar and Amen Thompson. The collaboration consisted of custom tailored suits designed by Waraire for the Thompson twins to wear during the Draft on June 22, 2023. In addition, Waraire also designed exclusive “Association Bomber Jackets” that were made available to Amex card members for purchase during the draft broadcast.
My role as Senior Motion Designer was to help with video marketing assets that would live on the Amex website and social channels for Amex, the NBA and the Thompson twins. I helped with concepting, designing, VFX and animation of graphics over the live action videos.
Link to page on Amex website: go.amex/waraire
Creative Director: Josh Bean
Director: Brittany Bowman
ACD, Copy: Charlie Long
Editor: Cody Joel
Designer: Junia Ryan
Senior Motion Designer: David Villa
