American Express is joining forces with Formula 1 Academy to powefully back small businesses and Women With Drive. Our Team at OnBrand was tasked with designing the Livery for an Amex branded F1A car. In addition to the Livery design, our F1A partners asked us to create a unique Livery Reveal video, to announce the partnership and reveal the Livery for race weekend in Miami May 3-5 2024.
As Sr Motion Designer I was tasked with replicating the real vehicle in CGI. I recieved a 3D model from F1A which I UV mapped, lit and textured for the Livery Reveal video.
The video premiered at The Temple House in Miami, FL. The day before the weekend races. It was shown to a private group of invitees and card members after a panel with Jess Edgar, Amex F1A driver. The reveal was then followed by a private concert by Camila Cabello.
Creative Director: Josh Bean
Art Director: Maggie Lalor
Motion Graphics/3D artist: David Villa
Editor: Ryan Hopkinson
Livery Designer: Tiffany Tifton
