For the release of the 2023 Bentley Bentayga EWB, our team at Iris Worldwide brought to life an interactive biometric experience that demostrates how the vehicle’s new features relax and rejuvinate the passanger's body and mind. This meditative experience traveled accross Bentley dealerships nation wide alongside one of the first Benteayga EWB production vehicles, shipped from Bentley Crewe headquarters in England, to make it’s debut.
For the in-car biometric experience, the passangers wore muse headsets that would measure their brain activity as they relaxed and tried out the new wellness features of the Bentayga EWB. This data was then translated to real time, code based generative animation, crafting a unique a visual experience for each user. This was all possible by our collaboration with tech driven creative studio DPT, who built and developed the framework for these experiences.
My role as senior designer was to help craft the look and feel of the digital experience as well create elements to support the in-dealership experience. This included look development, storyboards, animation, and helping art direct all visual elements.
