Our team at Amex OnBrand Had the pleasure of designing of the 2024 trophy for The American Express Tournament at PGA West in La Quinta, CA.
I worked in tandem with designers to concept, draft and produce several design directions that reflected the tournament and Amex brand in noumerous ways. The TEA team ultimately wanted a trophy design that stood in it’s own category of Golf Trophies and that had a close tie-in with the tournament’s history and tradition.
We pitched a minimalist approach that pulled inspiration from hole 17, also known as Alcatraz. Depicting this hole on the trophy serves as a testament to the players and spectators that bear witness the talent and focus needed to succeed on this hole. Our team had to work around several design constraints pertaing to the material and manufacturing process.
My role as 3D artist was to draft, model, animate and render our trophy designs as close to real as possible. We went through a lengthy process of design evolution collaborating closely with Waterford Crystal, experts in the creation of crystal trophies.
Creative Director: Josh Bean
ACD: Pablo Perez
Designer: Jessica Janda
3D Artist: David Villa
